Skip to main content

Meatball scented candles bring home the IKEA smell

A candle that smells like meatballs?

At the back of my head, I’m thinking this is a huge departure from the collaboration with Ben Gorham, which resulted in the OSYNLIG collection, an artful range of 13 scents.

But strangely this meatball candle got me more excited than Mr. Gorham’s concoctions.

IKEA HUVUDROLL meatball scented candles for IKEA FAMILY celebration

Photo: IKEA.com

IKEA created the HUVUDROLL Meatball Scented Candles to celebrate the 10 year anniversary of IKEA Family, the company’s loyalty programme. The goal is to bring the iconic smell from the store to your living room. Hmm … I’m not sure I want a lingering beefy scent in my home but TBH I’m curious whether it smells like the real thing. Aren’t you?

“For many people, one of the first things that comes to mind when they think of IKEA is their delicious and affordable Swedish meatballs,” Sho Matsuzaki, creative director at Ogilvy, which spearheaded the creative project with IKEA, told The NY Post. “There’s no other furniture brand out there with a food offering that has such a strong following. So for the IKEA Family 10-year anniversary, we thought it would be fitting to create something unexpected that our IKEA Family members and meatball super-fans would love. And yes, it does very much smell like IKEA meatballs.”

How to win the HUVUDROLL meatball scented candles

However, you can’t stroll into IKEA and buy a dozen of the unique beef-gravy-lingonberry candles.

IKEA HUVUDROLL meatball scented candles for IKEA FAMILY celebration

Photo: IKEA.com

To get your hands on them, you’ll need to be an IKEA Family member and register for the IKEA Family 10th Anniversary Sweepstakes. Be sure to log on to IKEA’s website from August 6 to 22 to join the sweepstakes. No purchase is necessary, with the condition that members are 18+ and part of the U.S. IKEA Family Program.

IKEA will select 986 participants as winners of an IKEA Prize Box which includes the limited edition HUVUDROLL Meatball candle and other items. The gift box promises to give winners an immersive sensory experience of being at an IKEA store. 1,925 Runner Up prize winners will each receive a HUVUDROLL candle.

smells like ikea spirit

Photo: IKEA.com

It’s not the first time IKEA used their famous meatballs in a promotion. In April 2020 IKEA released its signature recipe with the cooking steps depicted in its usual assembly instruction drawings.

Nor are they a stranger to experiences packed in a box. Last August, IKEA UAE came up with a fun staycation idea — Vacations in a Box — to bring a little wanderlust into your home.

Go take part and if you win, let me know whether the meatball scented candles evokes the IKEA feeling.

The post Meatball scented candles bring home the IKEA smell appeared first on IKEA Hackers.

Comments

Post a Comment

Popular posts from this blog

Hackers Help: How to attach headboard to ESPEVÄR mattress base?

I’m trying to figure out if a headboard can be attached to an Espevar Mattress Base , and how to accomplish that. I’m looking at a standard metal headboard (because I just prefer the look of curved metal to what IKEA offers) and am not interested in a slat base with just a mattress on top, and a wall mounted headboard is not an option due to renting. Thanks for any help! ~ Amy *** Hi Amy I’ve not seen the ESPEVÄR in person but I believe it is possible to attach a headboard to it. From the website, the ESPEVÄR looks like a regular wooden slatted mattress base under a bed base slipover. As to how to attach it, that will depend on the fittings on the metal headboard. So you will just need to get the right hardware to secure the metal headboard to the wooden frame. And make some small openings on the slipcover to let the fixtures to go through. Jules Photo: IKEA.com Try these free-standing headboards for size A lime green and white headboard that takes centerstage in the r...
Post a Comment
Read more

Kitchen renovation reveal: Rhombus wall steals the show

It’s been a while since I did a home tour. If you’ve missed the previous reveals, you can catch up with my Master Bathroom remodel and Guest Bathroom reveal . Today, let’s focus on my kitchen renovation. Hands down, this is the most used room in my home. I spend crazy amounts of time in here, even when I’m not cooking. Just off to the side of the kitchen I converted an awkward space into a reading nook . In the mornings, I sit and read or pray and meditate, before it gets too warm. And on the other side, there’s a work-in-progress plant wall / indoor garden which also takes up a lot of my time. So, all in all, lots of traffic in here, and that’s not even counting cooking and eating time. The kitchen is definitely my favourite room, because the transformation is huge and I love how it turned out. Kitchen renovation: The before House 17 when I first got it, actually had 2 kitchens, which is a very common “Asian” home concept. First, the “dry kitchen”, which is where you make simp...
Post a Comment
Read more

IKEA sofa with genius armrest storage

Bet you never knew your sofa armrests were prime storage space. Ok, so the guys at IKEA are the masters of hidden / secret storage everywhere. In fact, one of the things I most loved about the  ESKILSTUNA sofa series was the undercover storage on the chaise lounge, but… what? More than 80 liters of storage space wasted on the armrests? NO WAY! I really don’t understand how they didn’t take that opportunity with several different armrest modules. Mobile chargers, cup / can holders, foldable tables, refrigerators… there’s SO MUCH space in there. I can’t stop thinking on different options! For myself, I went for two designs. First, a “full space” design on the (right) side of the chaise lounge. (The cavity fits two foldable chairs). Second, on the left armrest — a flip open section for “mobile charger / remote control storage / etc.”. Below that, a full-depth pull-out drawer, tall enough to store A4 sized magazines. This is the final result: Full space design, rig...
Post a Comment
Read more