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Go on a “Renocation”. IKEA + Pinterest show us how.

What’s a Renocation? According to IKEA and Pinterest, it’s a renovation with a vacation in mind, creating a spot for a cosy staycation.

The two brands kicked off the Renocations campaign this week — an online tool that helps IKEA customers find inspiration for their next home renovation.

Statistics from Pinterest show that searches for renovations are reaching all-time highs, up 28% in Q1 2021 vs. Q1 2020 and 65% higher than searches in Q1 2019.

On reaching the Renocations page, customers are asked 3 immersive questions on their ideal vacation, such as, “If you could be anywhere irl… Where would you be?”

ikea renocation, collaboration with Pinterest

Related: IKEA “Vacations in a Box” for the ultimate staycation

The combinations of answers lead to a custom Pinterest board, tailored to the customer’s interests and tastes. In short, customers get a curated mood board filled with IKEA items, making it easier to embark on a Renocation.

“At a time when many of us are looking to turn our home projects into a reality, IKEA wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” said Paul Anderson, IKEA U.S. home furnishing and retail design leader.

How did my Renocation go?

I took the Renocations quiz, opting for a beach holiday. After 4 clicks, Pinterest gave me my “Seaside Cafe” board.

ikea renocation board

I must say the board is pretty spot, with pins of themed looks and individual products.

  • beach vacation
  • beach vacation
  • beach vacation

On clicking the pinned image, it took me to an IKEA.com page.

This is where the campaign falters.

Rather than a dedicated page for the themed look with all the products listed, my click landed on a page featuring a cushion. For the rest of the items, I would need to trawl through IKEA’s website.

Understandably, creating dedicated landing pages would be tedious and not the best use of resources for a limited-time campaign, but IMHO, a seamless inspo-to-check-out will make this campaign a lot more meaningful.

Nonetheless, it’s a fun campaign. Especially if you love Pinterest and curating moodboards for your renovation projects. This is a nifty way to fill the board up with inspiring images.

Ready to go on an IKEA Renocation? Take the quiz here.

The post Go on a “Renocation”. IKEA + Pinterest show us how. appeared first on IKEA Hackers.

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