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IKEA goes where it’s not gone before with this bold, new collection

If you’ve always imagined IKEA as pine wood and clean lines, IKEA’s new range in collaboration with fashion activist Bea Åkerlund will surprise you. The collection, named OMEDELBAR is best described as a hybrid between Goth and Hollywood glamour. It features items like large glass hats, lip-shaped pillows, 3D-printed hands and pillows with eyes. It’s bold, definitely. And you’ll either love it or hate it.

IKEA OMEDELBAR Bea Åkerlund collaboration

This range comes on the heels of the DELAKTIG, the sofa/bed Tom Dixon made with IKEA. That too was a boundary-pushing project, a direction IKEA seems to be taking on regularly these days. I applaud their courage in challenging status quo and our perceptions of what IKEA should be. Hey, these guys even went all the way to “Mars” to bring us the goodies.

The post IKEA goes where it’s not gone before with this bold, new collection appeared first on IKEA Hackers.

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